3-Part Video Series

Everything You Need to Know About HubSpot Custom Objects

What are HubSpot custom objects and do you have a good use case for them? Dive into this crash course to learn if they're a good fit for your business. 

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The What, Why, Where, and How of HubSpot’s Custom Objects

With HubSpot’s custom objects, you can store, customize, and structure your data to fit your company’s needs. Yet, just because they offer the flexibility to architect your portal the way you want doesn’t quite mean they’re always necessary. In some cases, a standard object or custom property will work just fine. 

The question is: How do you know if and when to use a custom object? In our three-part video series, we not only answer this, but we also dive deeper into designing and implementing a custom object that will serve you well in workflows, reporting, and more. As you progress from beginner to expert, you’ll know for sure what situations call for a custom object and how to build and maintain one if necessary. 

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Learn more about HubSpot custom objects

Watch our beginner, intermediate, and advanced video lessons to learn the in’s and out’s of custom objects and whether you need one today.

Beginner Course

The first video in our series feature Kyle Jepson of HubSpot and Daniel Lynton of Lynton breaks down the basics of custom objects, including: 

  • What is a HubSpot custom object? 
  • Should you use a custom object? 
  • What are popular use cases for custom objects?

You’ll also discover more behind the brainstorming, creating, and maintaining of custom objects.

Intermediate Course

The second video in our course, featuring Dylan Sellberg of HubSpot and Daniel Lynton of Lynton, discusses the technical details behind migrating data and setting up custom objects inside of HubSpot. They’ll answer questions like:

  • How do you introduce custom objects to your team?
  • How do you know if you should be taking data you've been storing in a "weird" way in your CRM, and migrating it to a custom object?
  • Once you have hit the object definition API, what are the first steps to getting your custom object appropriately set up in the HubSpot UI?
  • How do you create a custom object if you aren't familiar with the API?

Learn all the technical aspects surrounding custom objects here.

Advanced Course

The final video featuring Winnie Hien of HubSpot tackles the toughest custom objects questions, helping turn novices into experts. She covers: 

  • A walkthrough of a custom object in action
  • How to segment and personalize your custom object through workflows
  • How to set up reporting for your custom objects

After watching all three, you’ll be able to confidently determine whether or not to move forward with custom objects!

Need a little more information on custom objects?




Then download our worksheet, “Custom Objects - Go or No Go!” In it, we’ll provide a series of scenarios involving custom objects where you answer “yes” or “no.” If you answer mostly “yes,” then a custom object may be right for your organization!


Download the Worksheet