July 27, 2022
Are you a Wix user looking to use the power of HubSpot's marketing automation capabilities while keeping your website on the Wix platform?
SyncSmart's HubSpot Wix app can help. The integration app lets you connect the two systems to use the best qualities, amplifying your efforts and creating a marketing powerhouse.
Below we explore specific ways your marketing team can take advantage.
Not sure how the integration works or worried implementing it is time-consuming? Thankfully, the HubSpot Wix app is as simple as possible. It works by:
For any additional information on the app's capabilities, visit our product page.
After you've installed the app, the integration will start collecting important form submission data that your marketing team can use to build strong campaigns. Specifically, they will be able to:
Using the fields that sync over in the app, your team can paint a picture of who your customers are and how they came onto your site. Why does this matter? You can curate content instead of writing generic collateral when you have a better idea of who's visiting your site and why.
For example, if you notice an uptick in contacts coming from a specific region, you can tailor a blog, PDF, or whatever you're working on to reflect that. You can include pieces like this in email campaigns or social media.
When someone submits a Wix form on your site, the app will shoot all those details from the submission to HubSpot. You can then use that data to automatically create segmented lists based on fields from your form submission or other data linked to that contact in HubSpot. After, you can start marketing to the leads in these lists more effectively by sending them the most relevant content at the right time.
Like segmenting lists, you can use your Wix form submission data to enroll contacts into and trigger an appropriate HubSpot workflow. For instance, if a user fills out a form on your Wix site to download an infographic, you can start a workflow that begins with a simple "thank you" and continues with subsequent emails and relevant content that nurture them until they're ready to speak with an expert.
If someone fills out a blog subscription form on your Wix site, you can use the enrollment trigger to start immediately sending them new articles. If they look at your pricing page several times, you can use that as enrollment criteria for a sales communication workflow. Or, you can also use your Wix form submission data to trigger other emails, like follow-ups on demos or contact requests.
With your Wix data in HubSpot, you can get creative with your lead nurtures. The best part? All this can be automated with HubSpot, meaning you can spend less time manually entering people into workflows and more time brainstorming.
Read More - Creating and Using Forms With the Wix + HubSpot App
The app installs the HubSpot tracking code on every page of your Wix site, which means you can dig into your website analytics using HubSpot's reporting capabilities. With these features, you can build dashboards to see how well your site performs and make adjustments over time. For example, you may notice that a particular form isn't receiving enough submissions and decide to shorten the questions. You could note that your homepage has a high bounce rate and choose to change the copy or header image. Other ideas to boost your site using the data and analytics you'll reap from the app:
The HubSpot Wix app makes it simple to gather data on your contacts and then use that information to engage with them meaningfully. From better lead nurturing to catchier CTAs and everything in between, you'll be able to flex your marketing muscles and become the powerhouse you were meant to be! You can get started today by downloading the app on the HubSpot App Marketplace.