website + crm

Wix + HubSpot integration

Create and update HubSpot contacts from Wix contacts and form submissions, matched by email.

Wix + HubSpot: record pairs and directions from the integration's sync table.

Keep a website inquiry with its contact.

Move the contact and form context from your Wix website into HubSpot.

Match by email

Find the HubSpot contact by email and create or update the documented contact fields.

Tracking is part of the website setup.

The documented app setup installs HubSpot tracking on the Wix site. Review website consent and tracking settings before using it.

What syncs between Wix and HubSpot

The record pairs and directions for this connection. Read each row for its supported scope.

Direction
New and updated Wix contactsCreate or update the matching HubSpot contact using its email address. New and updated Wix contacts to HubSpot contacts HubSpot contacts
Wix contact communication fieldsThe documented fields are first name, last name, email address, and phone number. Wix contact communication fields to HubSpot contact properties HubSpot contact properties
Wix contact addressThe documented address fields are street, city, ZIP code, and country. Wix contact address to HubSpot address properties HubSpot address properties
Wix form submissionsSave submission details as timeline activity on the matching contact, creating or updating that contact as needed. Wix form submissions to HubSpot contact timeline HubSpot contact timeline

What teams do with Wix + HubSpot

  1. 01

    Follow up on a website inquiry

    Use the HubSpot contact and its form activity to coordinate a relevant response from your team.

  2. 02

    Keep the CRM contact current

    Bring supported Wix contact changes into the matching HubSpot contact without repeating the same entry.

  3. 03

    Understand website engagement

    Use HubSpot website tracking and contact timeline activity to inform marketing follow-up.

  • Create or update HubSpot contacts from Wix contact changes and form submissions.
  • Keep submitted form details visible on the contact timeline.
  • Connect your Wix website with HubSpot visitor tracking.

From first call to first sync

Connect, configure and validate the workflow before rollout.

  1. Connect the website and portal

    Follow the Wix + HubSpot app setup to connect the intended Wix site and HubSpot account.

  2. Review contacts and forms

    Check email-based matching, documented contact fields, and the forms that should appear in the CRM.

  3. Validate the connection

    Review a representative contact update and form submission in HubSpot, and confirm website tracking is configured appropriately.

  4. Put the connection to work

    Use the validated contacts and form activity for follow-up in HubSpot, with website consent and tracking settings reviewed.

Before you connect Wix and HubSpot

Prerequisites, scope and the details that depend on your setup.

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How are contacts matched?

The app matches Wix and HubSpot contacts by email address when creating or updating the HubSpot record.

Which contact fields are included?

The documented fields are first name, last name, email address, phone number, street, city, ZIP code, and country.

Where do form submissions appear?

Submission details are saved as timeline activity on the matching HubSpot contact. The submission also creates or updates the contact as needed.

Does the app include website tracking?

The documented setup installs the HubSpot tracking code across the Wix website. Review your consent and tracking settings for the website.

What should we confirm before setup?

Documented contact fields and form activity; commerce flows are not established here. Prepare website and portal access, and review consent and tracking configuration.

Which direction does data move?

Wix → HubSpot, with email-based contact matching and form timeline activity.

Discuss your Wix + HubSpot setup.

Tell us how your team uses Wix and HubSpot, which records need to move, and what should happen between them.

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